It is associated with a small area in which the firm functions. Microenvironment is a collection of all the forces that are close to the firm.
You are required to produce a comprehensive business report for Boots, proposing their marketing principles, strategy options and assessing the marketing environments where the company operates. In doing this, you need to address four main tasks as follows: The marketing process includes: This provides evidence for learning outcome — 1; Assessment Criteria 1.
Completion of this task should include reference to buyer behaviour and environment influences affecting the buyer. This provides evidence for Learning Outcome — 2; Assessment Criteria 2. Select one product and service of Boots and develop an extended marketing mix for both the product and the service.
With respect to either the product or service, identify and discuss additional elements of the marketing mix. Make reference to place, price, promotion and other relevant factors in relation to the chosen product or service. This provides evidence for Learning Outcome — 3; Assessment Criteria 3.
Explain, with examples including the product chosen abovehow marketing products differ from service products to a business such as Boots, and how service products may add value to marketing products.
Discuss differences between domestic marketing and international marketing. This provides evidence for Learning Outcome — 4; Assessment Criteria 4. Your answers should be based on case study material, your experience, research, investigation and analysis which you personally have carried out.
Your answers must be prefixed with each specific Learning Outcome the four Tasks. You should describe the principles you would adopt and thus demonstrate a clear grasp of theory, concepts and research evidence.
Learning Outcomes and Assessment Criteria In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit.
The assessment criteria determine the standard required to PASS this unit. Learning outcomes Assessment criteria LO1: Understand the concept and process of marketing 1. Be able to use the concepts of marketing principles, segmentation, targeting and positioning 2.
Understand the individual elements of the extended marketing mix 3. Be able to use the marketing mix in different contexts 4. Case Study Boots in an easily recognisable part of United Kingdom retail scene.
It offers a very wide range of products and services through its stores, which range from health and beauty to skincare. Since the mids, Boots has faced increased competition from virtually all parts of the marketplace.
It has responded by merger, takeover, re-organisation, new investment and restructuring. This deal made Alliance Boots a major global player in the distribution of pharmaceutical and healthcare products. It also gave the Boots brand a greater profile overseas, especially in continental Europe.
At the time of the merger inBoots owned pharmacies in the UK, employed 68, staff. The most obvious and perhaps serious threat to Boots is posed by the march of the supermarket retailers into the non-food shopping sector.
There has been state support for the wider proliferation of pharmacies in the UK. The government has given encouragement to doctor services being set up out of hours. Some of the larger supermarkets now offer in-store pharmacies.
Two of its Greater Manchester stores were to offer a family doctor operating out-of-hours clinics between 6. Asda has also been considering something similar. Task-3 Understand the individual elements of the extended Marketing Mix 3. Their motive is to help people to live healthier and better lives.
They have more than stores in UK providing health and beauty products.
Their mission is to care for people all over the world by providing the best valued products to them. Boots deals in variety of products and offer a diversified range of products to its customers. It is essential for every organization to create or develop the products which sustain in this highly competitive market and to have a competitive advantage.Read the four essential phases of the basic strategic planning process.
Wait! Don’t start without a complete plan! Conduct a scan of macro and micro trends in your environment and industry (Environmental Scan) Executive Team and Planning Team: Select which measures will be your key performance indicators.
The Impact Of Micro and Macro Environment Factors on Marketing There are two kinds of external marketing environments; micro and macro. These environments’ factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing strategy.
Following this simple overview of the firm you should move on to the micro environment and discuss the position of the firm within the industry.
Then I expect you to take a look at the macro economic environment in which the firm and the industry operate. currency exchange, fiscal and monetary stimulus and etc.
on the industry and on. The macro environment was not likely to change in the near future so we were able to focus on micro environmental variables. 14 people found this helpful The macro environment was always changing and causing us to implement new strategies to keep our business afloat and alive.
MEMS for Environmental and Bioterrorism Applications Regulations of BioMEMS DNA Microarrays industry, specifically its importance to microtechnology fabrication and design. Instruction and practice for opportunity to further explore the macro, micro and nano scales and their associations with micro and.
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