With the wide variety of sandwiches and the innovation it brought to the world of sandwiches, Subway has made their market value globally. It has now become an international food chain business.
This has led to some uncertainty about trade agreements and access to markets and it is likely that some changes will occur in these areas, but that this will take some time to take place. There have also been concerns regarding the exchange rate which has made the pound weaker, but this may provide an advantage to Subway.
Planning regulations in the UK may also restrict where Subway can locate its franchises and in the USA, Subway can be found in traditional locations such as shopping centres, but are also in churches and schools Subway a. Economic Economic growth has remained relatively low in the UK since due to a range of economic factors.
This has included austerity measures which has seen caps on public spending; higher rates of unemployment and less secure employment such as zero hours contracts.
Disposable income has reduced leading to the increased use of discounted food retailers. This fall in disposable income and consumers being more cautious with their money has impacted on retailers such as Subway which has seen a fall in revenue per location Peterson Whilst interest rates in the UK have remained low, the slow level of growth has impacted on Subway and has reduced the level of income from each franchise, which might make the organisation less attractive to potential franchisees.
Furthermore, increased competition in the fast food sector has led to Subway dropping from second to third position in this industry Peterson Socio-Cultural Socio-cultural factors may be impacted by the behaviour of the organisation and whether it is perceived to be acting responsibly Johnson et al InSubway's spokesman, Jared Fogle, was convicted on child pornography charges and sentenced to more than 15 years in prison Peterson Fogle had been credited for achieving substantial growth for Subway due to the fame he achieved for losing more than pounds in weight whilst eating its sandwiches Peterson Changing consumer tastes, such as in the millennial demographic, has also impacted on Subway with consumers looking for greater variety in their menu choices Peterson Technological Technological factors include spending on research and development which may be relatively low due to the roll out of the franchise outlets.
Subway's strategy is reliant on the growth of outlets across the world, which offer regional variations, but also tend to operate the generic menu. Subway does have a large presence on social media including Facebook and Twitter Subway a.
Subway operates a customer loyalty card, SubCard, which includes various offerings such as competitions and this provides a useful data collection for the organisation Subway c.
Environmental Subway is subject to both national and local environmental regulations, but stakeholder interest in the food content of fast food chains has led to some criticism of the organisation Peterson Online campaigns which have criticised the use of antibiotics in its meat and the additive azodicarbonamide in its bread and this has led to Subway pledging to remove all artificial additives from its food over the next two years Peterson However, the failure of Subway to respond appropriately to this growing concern, has enabled other competitors to gain market share from its franchises Peterson Legal Subway operates across the globe and is therefore subject to a range of international and national laws.
The UK is currently operating under a range of EU regulations including laws related to employment and the environment, but these may now be subject to change during the Brexit process.
This may lead to increased complexity and uncertainty for Subway, but it is important for it to ensure that it acts within the national context within which it operates. This includes issues such as Data Protection, which will affect areas such as its SubCard and it will be important for Subway to protect its customers' personal details, particularly in an era when the risk of hacking, and the damage this can create for business reputation and its finances, is a major business concern Subway c.
Core Concepts and Live Cases, 2nd edChichester: Pearson Education Ltd Peterson, H.Genesis: The Holy Bible: King James Version: In this book of beginnings the stories are about creation, early relationships between God and people, and God's promise to bless Abraham and his descendants.
PESTEL Analysis. 3.
1 Political Forces. Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies, environmental protection laws, employment laws and other political rules.
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IKEA’s mission has scored 2 points out of , which means that the company did a poor job creating its mission statement.
The statement lacks 5 components: markets, technology, concern for survival, public image and employees. Subway is an American fast food restaurant chain that mainly sells submarine sandwiches (subs) and salads.
It is owned and operated by Doctor's Associates, Inc. (DAI).